Crown Regency Hotel & Towers is proud to announce that it has become one of the founding members of LN Global Hotel Alliance co-founded by Guangzhou-based Ling Nan Hospitality and online solution provider for independent hotels Compass Edge together with China Southern Airlines and GZL Travel Services.
The Alliance was formed to accommodate the needs of more than 46 million Chinese travelers of whom are loyalty members under the four (4) pillars of the Alliance. Compass Edge represents hotels outside of mainland China – such as The Trans Resort Bali and The Emblem Hotel Prague; Ling Nan Hospitality represents a large number of hotels in China – such as The Garden Hotel and the China Hotel in Guangzhou; China Southern Airlines is the air segment of the alliance; while GZL represents the travel services product.
Describing the alliance as "one-of-a-kind" Anita Chan, CEO of Compass Edge, said all the four pillars are 100% complimentary to each other with no overlapping and no conflict of interest.
She stated that “loyalty is the name of the game for the future,” and it was extremely difficult for a stand-alone property to be in the loyalty game, especially in China. She also noted that Chinese people buy from those they know and trust.
Now that Crown Regency Hotel & Towers has become a part of this strategic alliance, this will enable us to gain the trust and endorsement of the three most reputable Chinese travel brands via LN Global Hotel Alliance. Under the Alliance, LN Global Hotel Alliance will put together lifestyle experience travel products for high net worth Chinese travelers to experience the world.
"LN Global Hotel Alliance is not just a hotel loyalty program. We no longer just sell hotel rooms. It is an innovative concept to bring the experiences that Chinese travelers are looking for and present them in the Chinese digital ecosystem that Chinese people use,” said Chan.
This agreement is not only transformational for Crown Regency Hotel & Towers, but it is also an innovation which will propel our brands rapidly to global reach and range and strengthen our ability to embrace change in the hospitality industry with a strong global partner. We are confident that this partnership will create incremental value to our stakeholders. Crown Regency Hotel & Towers is truly committed and confident for a fruitful partnership.
The LN Global Hotel Alliance already has more than 100 founding hotel members in over 13 countries and 30 cities.